Custom Native Fashion Featuring Inupiaq Parkas Made with Story and Designed for Warmth
Each item is crafted with care in every stitch.
Build My Parka
Your Coat Should Mean Something
Many coats are mass-produced, designed to be worn, tossed, and forgotten by next winter. You might stay warm, but you don’t feel seen.
Nothing about what you’re wearing says who you are or where you come from. We believe your clothing should carry identity, not erase it. Your coat should mean something.
Fast fashion moves quickly, but it doesn’t stay with you. Culture should.
Custom Parkas Plan
What It Feels Like to Wear Arctic Luxe
Fast fashion fades. Handmade stays.
- Feel proud every time you throw it on
- Wear something that's rooted in story
- Give a gift that carries deeper meaning
- Support an Alaska Native fashion brand
- Feel warmth that’s physical and cultural
As Featured In
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What Artisan Fans are Saying
★ ★ ★ ★ ★
"Amazing artistry of a beautiful Indigenous soul, made with both the knowledge, pride, and extraordinary quality of the work.”
— Misty
Meet Bobby
Inupiaq Designer & Cultural Storyteller
Bobby grew up in Utqiagvik, Alaska, watching her family hand-sew garments for warmth and meaning. From her grandmother to her mother, sewing was more than a skill, it was a ceremony.
FAQs
Click “Build Your Custom Parka” and start browsing all available parkas.
Parkas take 4–8 weeks depending on season and materials.
No. At this time, we do not ship worldwide.
Custom orders are non-returnable, but we’ll support fit-related fixes when needed.
Yes. Our vendors follow community guidelines and cultural best practices.
In addition to parkas, we offer fur pelts, fur items, and culturally rooted accessories.
Yes. Bobby is Inupiaq and this is a Native-owned, Indigenous-led brand.
It’s Native fashion that’s luxurious in meaning, not mass production.
No. We also offer fur ruffs, fur hats, accessories, and culturally inspired pieces. Parkas are what I’m best known for.
The Secret to Choosing The Right Parka Fit No One Tells You.
A free guide on how to spot the mistakes that leave you cold, and how to fix them.
- 3 fit mistakes that leave you cold
- Off-the-rack vs. made for you
- Layering for real life